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Archive for the Advice Category

A Vision For Downtown Richmond

Eight years ago, I moved to Richmond. While having lunch with some members of a local TV station, one individual said, “I would never go downtown to shop or have dinner. It’s not safe, and there’s nowhere to park.” Her comment made me . . .

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Media Relations – Watch it, Read it, Pitch it

Pitching the media isn’t easy, but with a few tips, you can become a pro like us.

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“You’ve Got Mail!”

Email marketing can be one of the strongest marketing channels for making a profit and retaining customers. However, you would be shocked on the number of brands that can’t write a successful email.

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Creating a New Path for Non-Traditional Social Media

Creating a New Path for Non-Traditional Social Media

Big name companies all over the world are getting praised for unconventional social media. Sharing thoughts, pictures and videos is still the social norm but corporations and even celebrities are taking a new path; using the extremes of humor and emotions to engage audiences. Followers on social platforms always want new and exciting content to follow so sometimes throwing a curve-ball in your social media game might be just the trick.

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A Picture is Worth a Thousand Words

With the rise of content marketing, infographics continue to be popular communication tools. Also known as information graphics, these are visual representations designed to share knowledge and provide information in an easy and colorful way.

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