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Archive for the Crisis Communications Category

The Punches Keep Hitting Chipotle

Chipotle’s latest situation in Boston where several employees became ill with norovirus symptoms, has forced Chipotle to close the location for a thorough cleaning and the company has amped its crisis communications again. We can no longer use the saying “there’s no such thing as a free lunch” because Chipotle is shipping out more free burrito coupons to boost sales in an effort to fill all the empty seats in the restaurants.

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Three Important Steps for Crisis Preparation

Three Important Steps for Crisis Preparation By: Caroline Radom, account manager Have you ever heard the phrase “hope for the best, plan for the worst?” A truer phrase has never been spoken when it comes to crisis communications. I don’t mean to sound too doom and gloom, but if you plan for the worst, you will never be caught unprepared, which is worst-case scenario when your company is experiencing a crisis situation. Improper management during a crisis situation can cause irreparable damage to your brand or company, so thoughtful preparation is key. To be as prepared as possible, here are a few things to consider: Identify crisis team – Carefully consider who will need to be a part of your crisis management team. Each person on this team will work together throughout the crisis to ensure all bases are covered and that your company comes out on the other side […]

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Crisis Communications = Mental Fatigue

By: Brian Chandler, president

I remember this client’s crisis like it was yesterday.

We were in the middle of a meeting at their office when the CEO was immediately ushered out of the room with no explanation.

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