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Archive for the Media Relations Category

A Picture is Worth a Thousand Words

With the rise of content marketing, infographics continue to be popular communication tools. Also known as information graphics, these are visual representations designed to share knowledge and provide information in an easy and colorful way.

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Stayin’ Alive

Once a story is published the work has just begun. When existing customers or clients see a company they know in the media, their trust and recognition of the brand improve.

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Pitch Perfect

One tidbit I would hear repeatedly about going into the field of public relations is how difficult it is to “pitch.” Not pitch a 102 mile per hour fastball during the World Series, but pitch a client’s message to the media in hopes of getting a reporter to cover the story.

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Why PR Pros Must Learn AP Style

Remember in college when writing a paper, you had to follow APA or MLA style? The nuances of grammar, punctuation, and format quickly became ingrained in your memory. For PR professionals, we quickly learn AP Style will become second nature for each and everything we write.

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2016 Reflection

I have a feeling we’re all in the same boat, blinked and the entire year is gone. I’m wrapping up my first full year with Commonwealth Public Relations and I could not be more excited for 2017.

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