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Archive for the Media Relations Category

RTD Layoffs Cut Deep

By Brian Chandler, president / CEO

Monday, April 3, 2017 is a day that everyone at The Richmond Times-Dispatch will remember for a very long time.

It came as a surprise to the members of our team here at Commonwealth PR to hear that the daily newspaper headquartered in Virginia’s capital city would be laying off 33 full-time

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Creating a New Path for Non-Traditional Social Media

Creating a New Path for Non-Traditional Social Media

Big name companies all over the world are getting praised for unconventional social media. Sharing thoughts, pictures and videos is still the social norm but corporations and even celebrities are taking a new path; using the extremes of humor and emotions to engage audiences. Followers on social platforms always want new and exciting content to follow so sometimes throwing a curve-ball in your social media game might be just the trick.

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A Picture is Worth a Thousand Words

With the rise of content marketing, infographics continue to be popular communication tools. Also known as information graphics, these are visual representations designed to share knowledge and provide information in an easy and colorful way.

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Stayin’ Alive

Once a story is published the work has just begun. When existing customers or clients see a company they know in the media, their trust and recognition of the brand improve.

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Pitch Perfect

One tidbit I would hear repeatedly about going into the field of public relations is how difficult it is to “pitch.” Not pitch a 102 mile per hour fastball during the World Series, but pitch a client’s message to the media in hopes of getting a reporter to cover the story.

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