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Archive for the Press Releases Category

Media Relations – Watch it, Read it, Pitch it

Pitching the media isn’t easy, but with a few tips, you can become a pro like us.

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A Picture is Worth a Thousand Words

With the rise of content marketing, infographics continue to be popular communication tools. Also known as information graphics, these are visual representations designed to share knowledge and provide information in an easy and colorful way.

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Why PR Pros Must Learn AP Style

Remember in college when writing a paper, you had to follow APA or MLA style? The nuances of grammar, punctuation, and format quickly became ingrained in your memory. For PR professionals, we quickly learn AP Style will become second nature for each and everything we write.

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Pitch Perfect

One tidbit I would hear repeatedly about going into the field of public relations is how difficult it is to “pitch.” Not pitch a 102 mile per hour fastball during the World Series, but pitch a client’s message to the media in hopes of getting a reporter to cover the story.

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Hanging With Celebs, Even Furry Ones

By Brian Chandler, president

Most of the time, our job in public relations doesn’t involve hanging out with celebrities. However, on a rare occasion, the stars align for some fun.

For more insight, here’s a summary of a recent PR/social media project that allowed us to hang with the stars from the DIY Network’s show Salvage Dawgs.

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