By Brian Chandler, president
Here at Commonwealth PR, we have mastered the art of the conference call. (That sounds so funny, but I like writing it.)
I’ll be the first to say that this isn’t a mind-blowing, earth-shattering topic. But, let’s face it, if you’re busy and feel like you can’t fit another thing into your schedule, these weekly conference calls can seem like a major pain, causing stress or all sorts of other issues.
At our firm, we classify conference calls into two types: short accountability calls and long planning calls. Our firm has very few hour-long conference calls and I believe there is a reason why. Weekly, we have short conference calls with multiple clients as a way to manage the client’s expectations for what they want us to achieve on their behalf, as well as hold them accountable for deliverables we need to do our job. In most cases, these items can and should be covered in less than 30 minutes.
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By: Marly Fausz, Strategic Counselor
Can someone truly say they are a rock star at multitasking or are they just effective project managers and never thought of phrasing it that way?
As a marketing and public relations professional, “the ability to multitask” has always been on my resume, job descriptions and even the front door to my home (metaphorically speaking). My son was born in March of this year; I went back to work three weeks later managing anywhere from three to six clients at a time; and did I mention I am back at VCU in the Executive MBA program?
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