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Archive for the Project Management Category

Take 1….Action! CPR Adds Video Projects to Client Services

They say a picture is worth 1,000 words, so how many is a video worth?

In this day and age when content is king, you might want to think about how video is another form of content that can be used in multiple ways to influence, drive traffic or brand your company.

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Creating a New Path for Non-Traditional Social Media

Creating a New Path for Non-Traditional Social Media

Big name companies all over the world are getting praised for unconventional social media. Sharing thoughts, pictures and videos is still the social norm but corporations and even celebrities are taking a new path; using the extremes of humor and emotions to engage audiences. Followers on social platforms always want new and exciting content to follow so sometimes throwing a curve-ball in your social media game might be just the trick.

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A Picture is Worth a Thousand Words

With the rise of content marketing, infographics continue to be popular communication tools. Also known as information graphics, these are visual representations designed to share knowledge and provide information in an easy and colorful way.

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2016 Reflection

I have a feeling we’re all in the same boat, blinked and the entire year is gone. I’m wrapping up my first full year with Commonwealth Public Relations and I could not be more excited for 2017.

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The Ugly Side Of Conference Calls

By Brian Chandler, president

Here at Commonwealth PR, we have mastered the art of the conference call. (That sounds so funny, but I like writing it.)

I’ll be the first to say that this isn’t a mind-blowing, earth-shattering topic. But, let’s face it, if you’re busy and feel like you can’t fit another thing into your schedule, these weekly conference calls can seem like a major pain, causing stress or all sorts of other issues.

At our firm, we classify conference calls into two types: short accountability calls and long planning calls. Our firm has very few hour-long conference calls and I believe there is a reason why. Weekly, we have short conference calls with multiple clients as a way to manage the client’s expectations for what they want us to achieve on their behalf, as well as hold them accountable for deliverables we need to do our job. In most cases, these items can and should be covered in less than 30 minutes.

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