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Archive for the Social Media Category

“You’ve Got Mail!”

Email marketing can be one of the strongest marketing channels for making a profit and retaining customers. However, you would be shocked on the number of brands that can’t write a successful email.

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Creating a New Path for Non-Traditional Social Media

Creating a New Path for Non-Traditional Social Media

Big name companies all over the world are getting praised for unconventional social media. Sharing thoughts, pictures and videos is still the social norm but corporations and even celebrities are taking a new path; using the extremes of humor and emotions to engage audiences. Followers on social platforms always want new and exciting content to follow so sometimes throwing a curve-ball in your social media game might be just the trick.

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A Picture is Worth a Thousand Words

With the rise of content marketing, infographics continue to be popular communication tools. Also known as information graphics, these are visual representations designed to share knowledge and provide information in an easy and colorful way.

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4 Social Media Tools to Try in 2017

Try these social media tools in 2017

Social media is every-changing. I challenge you to be creative, take a risk and try at least one of these social media tools.

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Why PR Pros Must Learn AP Style

Remember in college when writing a paper, you had to follow APA or MLA style? The nuances of grammar, punctuation, and format quickly became ingrained in your memory. For PR professionals, we quickly learn AP Style will become second nature for each and everything we write.

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