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Archive for the Strategic Communications Category

A Picture is Worth a Thousand Words

With the rise of content marketing, infographics continue to be popular communication tools. Also known as information graphics, these are visual representations designed to share knowledge and provide information in an easy and colorful way.

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Pitch Perfect

One tidbit I would hear repeatedly about going into the field of public relations is how difficult it is to “pitch.” Not pitch a 102 mile per hour fastball during the World Series, but pitch a client’s message to the media in hopes of getting a reporter to cover the story.

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2016 Reflection

I have a feeling we’re all in the same boat, blinked and the entire year is gone. I’m wrapping up my first full year with Commonwealth Public Relations and I could not be more excited for 2017.

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Press Release Distribution Services: Spray and Pray Doesn’t Always Work

By Brian Chandler, president

Press release distribution services are increasingly becoming a form of lazy media relations.

Lately, I have been bombarded with questions from clients about the many paid services that will distribute a press release to hundreds, if not thousands, of reporters and news sites throughout the world. Questions are…

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APR: A Journey To Better Public Relations

There are three letters that I proudly put at the end of my name and they have nothing to do with percentage rates.

About 10 years ago, I went through the process of studying and testing for my Accreditation in Public Relations (APR). The test is a way for PR professionals with more than five years of experience to demonstrate their mastery of strategic communications with accreditation or a certificate developed by the Public Relations Society of America (PRSA) and the Universal Accreditation Board.

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