Call Us: 804.510.0039

Archive for the Strategic Communications Category

Creating a New Path for Non-Traditional Social Media

Creating a New Path for Non-Traditional Social Media

Big name companies all over the world are getting praised for unconventional social media. Sharing thoughts, pictures and videos is still the social norm but corporations and even celebrities are taking a new path; using the extremes of humor and emotions to engage audiences. Followers on social platforms always want new and exciting content to follow so sometimes throwing a curve-ball in your social media game might be just the trick.

Read more

A Picture is Worth a Thousand Words

With the rise of content marketing, infographics continue to be popular communication tools. Also known as information graphics, these are visual representations designed to share knowledge and provide information in an easy and colorful way.

Read more

Pitch Perfect

One tidbit I would hear repeatedly about going into the field of public relations is how difficult it is to “pitch.” Not pitch a 102 mile per hour fastball during the World Series, but pitch a client’s message to the media in hopes of getting a reporter to cover the story.

Read more

2016 Reflection

I have a feeling we’re all in the same boat, blinked and the entire year is gone. I’m wrapping up my first full year with Commonwealth Public Relations and I could not be more excited for 2017.

Read more

Press Release Distribution Services: Spray and Pray Doesn’t Always Work

By Brian Chandler, president

Press release distribution services are increasingly becoming a form of lazy media relations.

Lately, I have been bombarded with questions from clients about the many paid services that will distribute a press release to hundreds, if not thousands, of reporters and news sites throughout the world. Questions are…

Read more
Page 1 of 41234