With the rise of content marketing, infographics continue to be popular communication tools. Also known as information graphics, these are visual representations designed to share knowledge and provide information in an easy and colorful way.Read more →
By Brian Chandler, president
Press release distribution services are increasingly becoming a form of lazy media relations.
Lately, I have been bombarded with questions from clients about the many paid services that will distribute a press release to hundreds, if not thousands, of reporters and news sites throughout the world. Questions are…Read more →
There are three letters that I proudly put at the end of my name and they have nothing to do with percentage rates.
About 10 years ago, I went through the process of studying and testing for my Accreditation in Public Relations (APR). The test is a way for PR professionals with more than five years of experience to demonstrate their mastery of strategic communications with accreditation or a certificate developed by the Public Relations Society of America (PRSA) and the Universal Accreditation Board.Read more →