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A Picture is Worth a Thousand Words

With the rise of content marketing, infographics continue to be popular communication tools. Also known as information graphics, these are visual representations designed to share knowledge and provide information in an easy and colorful way.

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Stayin’ Alive

Once a story is published the work has just begun. When existing customers or clients see a company they know in the media, their trust and recognition of the brand improve.

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Keep Reading: CPR Blog Ranks Among Top 100 In The World

By Brian Chandler, president

When our company blog gets looped in with Regan’s PR Daily, PR Week and O’Dwyers Public Relations as one of the best blogs in the world, it’s a pretty big deal and we’re going to…

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Why PR Pros Must Learn AP Style

Remember in college when writing a paper, you had to follow APA or MLA style? The nuances of grammar, punctuation, and format quickly became ingrained in your memory. For PR professionals, we quickly learn AP Style will become second nature for each and everything we write.

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Put Some Thought into Thought Leadership

Put Some Thought into Thought Leadership By Emily Mitchell, account coordinator In the PR world, it is important to be a front-runner, a visionary, an idealist, and an overall expert as the industry continues to change at a mile a minute. New programs are being developed, innovation is in every product and while it may seem easy to stay with old routines, the changes that drive public relations are done through “thought leadership.” Who Would Have Thought? Thought leaders are known for their informed opinions and being the go-to people in their field of expertise. This takes trust and dedication among clients to be seen as innovative and provide nothing less than inspiration in order to bring change. Sounds easy enough, so why are companies just now realizing the importance of being a leader? A Social Impact. Articles written by Forbes and Cision are focusing on the important trends to […]

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