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CPR Blog


CPR… Over time, it became our nickname, used by clients, colleagues and friends. Through our CPR Blog we’ll be taking the pulse of the strategies, skills and tactics that we specialize in daily for our clients: Public Relations, Media Relations, Marketing, Digital Marketing and Social Media.

Keep Reading: CPR Blog Ranks Among Top 100 In The World

By Brian Chandler, president

When our company blog gets looped in with Regan’s PR Daily, PR Week and O’Dwyers Public Relations as one of the best blogs in the world, it’s a pretty big deal and we’re going to…

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Why PR Pros Must Learn AP Style

Remember in college when writing a paper, you had to follow APA or MLA style? The nuances of grammar, punctuation, and format quickly became ingrained in your memory. For PR professionals, we quickly learn AP Style will become second nature for each and everything we write.

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A Picture is Worth a Thousand Words

With the rise of content marketing, infographics continue to be popular communication tools. Also known as information graphics, these are visual representations designed to share knowledge and provide information in an easy and colorful way.

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4 Social Media Tools to Try in 2017

Try these social media tools in 2017

Social media is every-changing. I challenge you to be creative, take a risk and try at least one of these social media tools.

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Stayin’ Alive

Once a story is published the work has just begun. When existing customers or clients see a company they know in the media, their trust and recognition of the brand improve.

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Pitch Perfect

One tidbit I would hear repeatedly about going into the field of public relations is how difficult it is to “pitch.” Not pitch a 102 mile per hour fastball during the World Series, but pitch a client’s message to the media in hopes of getting a reporter to cover the story.

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