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CPR Blog

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CPR… Over time, it became our nickname, used by clients, colleagues and friends. Through our CPR Blog we’ll be taking the pulse of the strategies, skills and tactics that we specialize in daily for our clients: Public Relations, Media Relations, Marketing, Digital Marketing and Social Media.

Keep Reading: CPR Blog Ranks Among Top 100 In The World

By Brian Chandler, president

When our company blog gets looped in with Regan’s PR Daily, PR Week and O’Dwyers Public Relations as one of the best blogs in the world, it’s a pretty big deal and we’re going to…

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Why PR Pros Must Learn AP Style

Remember in college when writing a paper, you had to follow APA or MLA style? The nuances of grammar, punctuation, and format quickly became ingrained in your memory. For PR professionals, we quickly learn AP Style will become second nature for each and everything we write.

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RTD Layoffs Cut Deep

By Brian Chandler, president / CEO

Monday, April 3, 2017 is a day that everyone at The Richmond Times-Dispatch will remember for a very long time.

It came as a surprise to the members of our team here at Commonwealth PR to hear that the daily newspaper headquartered in Virginia’s capital city would be laying off 33 full-time

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“You’ve Got Mail!”

Email marketing can be one of the strongest marketing channels for making a profit and retaining customers. However, you would be shocked on the number of brands that can’t write a successful email.

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Kate Spade Fetches Customers With Video

A video that caught the attention and hearts of Facebook fans.

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Creating a New Path for Non-Traditional Social Media

Creating a New Path for Non-Traditional Social Media

Big name companies all over the world are getting praised for unconventional social media. Sharing thoughts, pictures and videos is still the social norm but corporations and even celebrities are taking a new path; using the extremes of humor and emotions to engage audiences. Followers on social platforms always want new and exciting content to follow so sometimes throwing a curve-ball in your social media game might be just the trick.

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A Picture is Worth a Thousand Words

With the rise of content marketing, infographics continue to be popular communication tools. Also known as information graphics, these are visual representations designed to share knowledge and provide information in an easy and colorful way.

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