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Hanging With Celebs, Even Furry Ones

Hanging With Celebs, Even Furry Ones

By Brian Chandler, president

sd3Most of the time, our job in public relations doesn’t involve hanging out with celebrities. However, on a rare occasion, the stars align for some fun.

For more insight, here’s a summary of a recent PR/social media project that allowed us to hang with the stars from the DIY Network’s show Salvage Dawgs.

Barking Up The Right Tree For Branding

For two years now, our team at Commonwealth PR has assisted client nTelos Wireless with its philanthropic program called nTelos Cares. The program partners social media influencers with local charities and for each Facebook share, comment, and like, as well as Twitter tweet, retweet or favorite including the hashtag #nTelosCares, our client donates $1 to the charity selected for the program.

SD1In late summer, we helped nTelos Wireless partner with Black Dog Salvage and its charity of choice the Roanoke Valley SPCA. The result was more than 7,392 items of social media activity over a two-week period and multiple hits from local Roanoke, VA media outlets promoting the program. (Black Dog Salvage has more than 44,000 likes on Facebook.)


This trifecta including our client, a charity and a powerhouse social media influencer like Black Dog Salvage, who star in the Salvage Dawgs TV show, is a winning strategy for branding. It’s a case study for how to use social media beyond daily sharing of content and take it to a level that supports others in need, essentially resulting in a higher brand awareness and better brand perception for everyone involved.

In this case, we not only promoted the Roanoke Valley SPCA, but helped bring awareness to “Black Dog/Cat Syndrome,” which brought awareness to why most black dogs and cats are never adopted from shelters.

SallyI have to say that it was awesome to chat with Robert Kulp and Mike Whiteside, the stars of Salvage Dawgs, but my personal highlight was hanging with their own black dog Sally!

Please take a moment to read the recap from nTelos Wireless on this amazing program. Click here.

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