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Kate Spade Fetches Customers With Video

Kate Spade Fetches Customers With Video

By Frazier Fulton, director of client services

We’ve been having a lot of talks about videos around Commonwealth PR lately. I won’t get into those details just yet, but stay tuned for fun news!

Recently, a video caught my eye and my heart and I have to share. Kate Spade New York released two videos featuring a Frenchie taking over a Kate Spade bag.

I’ll let you watch them for yourself.

These sponsored videos on Facebook certainly caught people’s attention. What did they do right?

  • Immediately introduced an attention grabber – a dog.
  • A bright colored purse.
  • Sold the point home that the bag featured is dog proof.


What are some other videos you’ve found that are doing it right?

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