Kate Spade Fetches Customers With Video
By Frazier Fulton, director of client services
We’ve been having a lot of talks about videos around Commonwealth PR lately. I won’t get into those details just yet, but stay tuned for fun news!
Recently, a video caught my eye and my heart and I have to share. Kate Spade New York released two videos featuring a Frenchie taking over a Kate Spade bag.
I’ll let you watch them for yourself.
These sponsored videos on Facebook certainly caught people’s attention. What did they do right?
- Immediately introduced an attention grabber – a dog.
- A bright colored purse.
- Sold the point home that the bag featured is dog proof.
What are some other videos you’ve found that are doing it right?